Innovations

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The challenge

The tulip is a proven consumer seductress and therefore indispensable in any flower stand. But because of a variety of uncertain factors, it is often very difficult to predict consumer behaviour. Matching supply and demand can thus be a real challenge: you would not want your flower stand to lose its attractiveness due to a shortage of tulips, but neither would you want to risk an overstock because you want the freshness of your tulips to be guaranteed.

Our solution

Floretail brings you the solution with the development of Floritz ®, a specifically tailored tulip distribution concept. Floritz ® provides you with high quality, long-lasting tulips in the colours of your customers’ choice at any given time. This sophisticated system is especially designed for you to maximize sales in your flower stand and be cost effective at the same time.

 

Your Benefits

Thanks to Floritz ®, all tulips in your stand will be at all times:

• Fresh
• Available
• Of the right color
• Longer lasting

Furthermore, with Floritz ® you benefit from:

• Waste reduction to 0%
• Reduction of transport movements
• Satisfied customers!

How does Floritz ® work? Please contact us.