Tot the vase... and beyond

Every time someone buys a bunch of Floretail tulips, we consider this a confirmation of our craftsmanship. But our focus on the tulips does not stop there: to us, the flowering stage at the consumer is the culmination of two years care and growth.

This, we would not want to miss. Since pictures speak louder than words, we follow the vase life of a sample of all tulips we deliver in a specially equipped temperature and lighting controlled area. We also give our customers the opportunity to watch them bloom from a distance. It gives them and us the certainty that what is ultimately in the consumer’s vase, is worth the Floretail label:

Flowerwatch

Floretail has teamed up with Flowerwatch.nl. As an independent party they advise us on various aspects of continuity and quality of our distribution chain. This keeps us focused and gives us the insights we need to effectively partner with our clients on projects concerning the optimization of our chain.